Earticle

초록

영어

The proposed conceptual framework is based in the relationships among knowledge of personal information security, trust on the personal information security policies of parcel delivery service companies, privacy concern, trust in and risk of parcel delivery services, and user satisfaction with parcel delivery services. Drawing upon both cognitive theory of emotion and cognitive emotion theory that complement each other, we propose a research model and examine the relationships between cognitive and emotional factors and the usage of parcel delivery services. The proposed model is validated using data from customers who have previously used parcel delivery services. The results show a significant relationship between the cognitive and affective factors and the usage of parcel delivery services. This study enhances our understanding of parcel delivery services based on the consumers’ psychological processes and presents useful implications on the importance of privacy and security in these services.

목차

ABSTRACT
 Ⅰ. Introduction
 Ⅱ. Research Background
  2.1. Research Trend on Information Protection and Privacy
  2.2. Theoretical Background
 Ⅲ. Research Model and Hypotheses
  3.1. Hypothesis Development
 Ⅳ. Research Methodology
  4.1. Measurement
  4.2. Survey
 Ⅴ. Data Analysis and Results
  5.1. Characteristics of Samples
  5.2. Measurement Model Test
  5.3. Structural Model Analysis and Results
 Ⅵ. Discussion
  6.1. Implications for Research and Practice
  6.2. Limitations of the Study and the Direction of Future Studies
 
 

저자

• Se Hun Lim [ 임세헌 | Associate professor, Department of Management Information Systems, Sangji University, Korea ]
• Jungyeon Sung [ 성정연 | Assistant professor, School of business, Sungkyul University, Korea ]
• Daekil Kim [ Associate professor, School of Communication and Media, Seoul Women’s University, Korea ]
• Dan J. Kim [ 김단종 | Professor, Department of Information Technology & Decision Sciences, University of North Texas, Denton, Texas, USA ] Corresponding author

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