Earticle

초록

영어

Profitability of farmers has decreased mainly owing to low price while the gross amount of mushroom production has increased continuously in South Korea. In this regard, analyzing patterns of mushroom consumption is believed to be meaningful. We used a panel data set consisting of 667 families, from 2010 to 2015. Based on the panel data, mushroom consumption patterns of people living in city areas were examined. Multiple descriptive analysis methods and frequency analysis approaches were adopted in this study in terms of time and space dimensions, demographic properties, and purchase behaviors. The findings of this studyshow that mushroom purchase is highly dependent on seasonal events, which implies that the product consumption timing is predictable. In addition, yearly purchase amount patterns reflect that superstores have become the major mushroomtrading venues. This directly supports the need to establish supply chain capabilities for mushroom farmers so that they gain more bargaining power against enterprise-type groceries. Finally, functional features of mushroom can be linked with marketing promotion because purchase patterns demonstrate potential needs for healthcare food in mushroom categories. Based on the analyzed patterns, this paper provides insightful implications for policy makers who want to promote mushroom consumption.

목차

ABSTRACT
 서론
 재료 및 방법
 결과 및 고찰
  소비자 패널가구의 특성
  연도별 버섯 구매동향
  월별 버섯 구매동향
  구입처별 버섯 구매동향
  구입규격별 구매동향
  인구사회학적 버섯 구매동향
 적요
 References

저자

• 이윤혜 [ Yun-Hae Lee | 경기도농업기술원 버섯연구소 ]
• 정구현 [ Gu-Hyoen Jeong | 경기도농업기술원 작물연구과 ] Corresponding author
• 김연진 [ Yeon-Jin Kim | 경기도농업기술원 작물연구과 ]
• 지정현 [ Jeong-Hyun Chi | 경기도농업기술원 버섯연구소 ]
• 이해길 [ Hae-Kil Lee | 경기도농업기술원 작물연구과 ]

참고문헌