Earticle

초록

영어

This study is aiming to investigate the relationship of E-service quality, Brand image, and Repurchase intention to the website of LCCs. The results of this paper show that among the dimensions of LCC’s e-service quality, information, design have influence on brand image and repurchase, and brand image has influence on repurchase intention. On the other hand ease of use and security do not affect on brand image and repurchase intention.

목차

Abstract
 서론
 이론적 배경
  1. E-서비스품질
  2. 브랜드 이미지
  3. 재구매 의도
 연구모형과 가설
  1. 연구모형
  2. 연구가설
 실증분석
  1. 표본설계 및 조사방법
  2. 분석
 참고문헌

저자

• 강경완 [ Doctoral Course, Department of Business Administration, Gyeongsang National University, Jinju 52828, Korea ]
• 정기한 [ Professor, Department of Business Administration, Gyeongsang National University, Jinju 52828, Korea ]

참고문헌