Earticle

초록

영어

The results of this study suggested that first, residential environment, internal function, and residential value of residential quality have positive impacts on brand image and customer satisfaction. Second, brand image has positive impacts on customer satisfaction and customer loyalty. Third, customer satisfaction has a positive impact on customer loyalty. Fourth, internal function and residential value of residential quality have indirect impacts on customer loyalty through brand image and customer satisfaction. Fifth, the moderating effect of gender in the relationships between residential value and customer satisfaction, brand image and customer satisfaction are significant at the level of 0.05. Sixth, the moderating effect of apartment’s size in the relationships between residential value and brand image, brand image and customer satisfaction are significant at the level of 0.10.

목차

Abstract
 서론
 이론적 배경과 가설
 연구방법
 실증분석과 해석
 결론

저자

• 김두수 [ 경상대학교 경영대학 경영학과 ]
• 정기한 [ 경상대학교 경영대학 경영학과 ]
• 신재익 [ 경남과학기술대학교 상경대학 전자상거래학과 ]

참고문헌