Earticle

초록

영어

This research will take PokemonGo, as a case of location-based augmented reality (AR) mobile game, and explore the existence of its links to tourism within the full spectrum of mobile AR games. So far this field of empirical study in tourism is yet the minority due to the uncommon characteristics mobile AR technology holds. By illuminating the aspect of AR games which wholly immerses with the real geographic space, the study seeks to find the relation between AR satisfaction and destination satisfaction. The research model and measurement indices are drawn from the balance theory and data collection from PokemonGo users will be analyzed.

목차

Abstract
 Introduction
 Literature review
  PokemonGo
  End-user satisfaction
  Immersion satisfaction
  Balance Theory
 Research model & Hypothesis development
 Research methodology
  Questionnaire design
  Data collection
  Data analysis
 Expected contribution
  Limitations
 Acknowledgments
 References

저자

• Chulmo Koo [ College of Hotel & Tourism Management, Kyung Hee Univerity ]
• Kyuwon Choi [ College of Hotel & Tourism Management, Kyung Hee Univerity ]
• Juyeon Ham [ College of Hotel & Tourism Management, Kyung Hee Univerity ]
• Sungmin Kim [ College of Hotel & Tourism Management, Kyung Hee Univerity ]
• Namho Chung [ College of Hotel & Tourism Management, Kyung Hee Univerity ] Corresponding author

참고문헌