Earticle

초록

영어

The online stock trading has begun to spread in 1998. And HTS started to be evaluated by Stockpia, 100hot and this reports, which specializes in evaluation of financial online sites from the 1st quarter of year 2000. This study is to examine whether the evaluation on HTS has an impact on the stock prices of the security corporations. For the evaluation of the relation, I classified the security corporations into three groups(high group, middle group, low group) and compared the market share after the 1st quarter of year 2000. And I classified two groups(2 top and 5 top) in high group and compared the value-fluctuation of the securities industry with theirs at the identical time and thoroughly analyzed the results. Accordingly the increase rate of the 5 top ranked corp. showed remarkably higher than the securities industry's. Moreover, the increase rate of the 2 top ranked corporations surpassed the 5 top ranked corporations. As the total volume of online trading has increased in the stock trading market, the number of new customers has also increased for the security corporations, which received high ranks on their HTS based on the evaluation results, and their market shares have risen relatively. Therefore, it seems that receiving high ranks on their HTS has a positive impact on their stock prices.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
 Ⅲ. 평가모델 및 평가자료
 Ⅳ. 평가결과 증권사별 시장점유율과 주가분석
 Ⅴ. 결론
 참고문헌

저자

• 김상규 [ 경원전문대학 e-비즈니스과 교수, 경영학 박사 ]
• 최정일 [ 명지대학교 경상대학 경영학과 강사, 명지대학교 대학원 경영학과 박사과정 ]

참고문헌