Earticle

초록

영어

With the increase of using internet in business, electronic commerce transforms transaction process. This study investigates the effects of a management practice of electronic commerce shopping mall on customer trust. Since the inception of electronic commerce, trust has been perceived by some to be a significant factor for success of internet shopping mall. Trust has been found to affects the behavior of customer. Customers` trust in and internet shopping mall affects their willingness to patronize the shopping mall. Our findings suggest that the membership customer management practice, electronic commerce hosting and a comprehensive shopping mall is important factor in creating customer trust in an electronic commerce shopping mall. So, internet shopping mall manager should do what they can to impress prospective customer with these three aspects of their operation. The result of this study have implications for the a successful management pract ice of electronic commerce shopping mall

목차

I. 서론
 II. 이론적 배경
  1. 전자상거래 구현 성공 전략
  2. 전자상거래에서 고객 의사결정에 미치는 영향으로서 신뢰
  3. 전자상거래 운영주체 및 관리 형태
 III. 연구설계
  1. 연구모형 설계
  2. 연구가설 설정
  3. 연구변수의 조작적 정의
 IV. 실증분석
  1. 측정도구의 설계 및 자료의 수집
  2. 가설검증
 V. 결론
 참고문헌
 Abstract

저자

• 안상협 [ Sang Hyeop An | 동서대학교 상경정보학부 경영정보학과 교수 ]
• 이선희 [ Sun Ny Lee | 부경대학교 경영정보학과 강사 ]

참고문헌