Earticle

초록

영어

This study is focused on promoting plans for Attracting Chinese Tourists to Pusan. The details of this research include: 1. We know that we need different market strategies by the characteristic of chinese traveler. 2. We know that we need to analysis problem and attitude of tourism capacity. 3. We know that we need to search competitive and attribute for attracting Chinese Tourists to Pusan. The following recommendations or suggestions may be useful in promoting travel service to the chinese travel market; 1. The simple C.I.Q 2. The renovation of "Chungkawn streets". 3. The develop of mentioning slogan Asian games. As the political shift has reworked the travel industry in china, it is clear that total Inbound travel from china will play a significant role the travel market.

목차

I. 서론
 II. 중국 관광시장의 특성
  1. 중국 관광시장의 잠재성
  2. 방한 중국인의 여행특성
 III. 실증분석
  1. 조사개요
  2. 조사결과
 lV. 중국 관광객 부산 유치 문제점
  1. 중국인 관광객에 대한 수용자세 측면
  2. 중국 관광객에 대한 수용시설 측면
 V. 중국 관광객 유치증대 방안
  1. 관광상품 개발 방안
  2. 권역별 관광지 특화 전략
  3. 수용자세 정비 방안
  4. 행ㆍ재정적 지원 방안
 VI. 결론
 참고문헌
 Abstract

저자

• 손해식 [ Hai Sik Sohn | 동아대학교 국제관광통상학부 교수 ]
• 박미정 [ Mi Jung Park | 동아대학교 대학원 관광경영학과 박사과정 ]

참고문헌