Earticle

초록

영어

Domestic Health care service is needed to change from supply based concept to customer based concept. The reasons of this change are to the increase of health care service, high competition, and diversity of customer`s needs. It is required to develop marketing strategy based on customer`s needs to overcome present situations of health care industry. It should be invested th the health care service market based on the demand rather than the supply. Therefore, this study is to establish niche-marketing strategy by analysis of the demand and management of health care service through analysis of the domestic health care industry. In addition, it is studied to develop the competitive priorities of the health care industry.

목차

I. 서론
 II. 국내 의료서비스 산업의 현황
  1. 국내 의료서비스 산업의 현황
  2. 1997년도 의료산업 경영실태
 III. 의료서비스 마케팅의 전략수립 방안
  1. 서비스의 정의 및 특성
  2. 의료서비스 마케팅의 특징
  3. 의료서비스 마케팅전략 수립
 IV. 결론
 참고문헌
 Abstract

저자

• 김경희 [ Kyung Hee Kim | 동아대학교 경영학과 박사과정 수료 ]

참고문헌