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An attempt was made, in this study, to explain the type of retail business, by defining the concept of the type of retailing, which was difficult to understand with the existing concept of business type. Moreover, the standards that could distinguish the types of retailing from one another were recommended, and the types of retailing were categorized by the standards of classification, for the purpose of determining the mutual relationship or common characteristics between the various types of retailing. Based on the outcome of those efforts, the following theories were examined, among the existing theories that tried to clarify the rule of retailing type development: the wheel of retailing theory, vacuum zone theory, and the three wheels of retailing theory. And then, the dimensions of analysis, which were included in those theories, were used to compare their mutual relationship. After looking into those theories, it`s found that those lacked objectivity in the standardization of business type development, and that the market environment, the basis of accepting trading-up, was neglected. Besides, the role of technical reform, a driving force of retailing type development, was overlooked. There are some tasks to be considered in order to improve the above-mentioned problems and have better understanding of retailing type development: 1) The relationship of the policy for retailing business trading-up and trading-down to the market environment factor should be defined clearly. 2) The reform of retailing technique, which serves as the foundation of retailing type development, should be studied fully. 3) The relationship of retailing business manager`s entrepreneurship to the pattern of business type development should be clarified.

목차

I. 序論
 II. 小賣業態의 槪念및 類型化
  1. 小賣業態의 槪念
  2. 小賣業態의 類型化
 III. 小寶業態의 生成· 魔展에 대한 先行硏究 檢討
  1. 소매 바퀴론 (the wheel of retailing theory)
  2. 眞空地帶論
  3. 小賣의 세개바퀴론
 IV. 先行硏究假說의 主要 論點
  1. 市場 參入 時의 消費者에 대한 訴求点
  2. 小賣業態의 展開軸과 展開方向
  3 小賣業態의 展開의 中心的 槪念
  4. 小賣業態의 展開를 規定하는 要因
 V. 先行硏究假說의 問題顧
  1. 業態展開現象에 대한 正型化作業의 客觀性 缺如
  2. 格上의 受容基盤인 市場環境 輕視
  3. 小賣業態 展開의 原動力인 技術革新의 役割 着過
 VI. 小賣業態 展開論의 금후의 課題
 參考文獻
 Abstract

저자

• 安瑨煥 [ 안진환 | 동부산대학 경영정보과 교수 ]

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