Earticle

초록

영어

The purposes of this paper are (1)to outline the effective customer response(ECR)concept, every day low price(EDLP)retailer, and (2)to propose the devices for establishing EDLP type in relation to the ECR concept. This paper presents three phased devices, they are as follows : 1. It is to reconstruct business relations among the organs concerned. The organs concerned do business not from an opposing but from a cooperative point of view. 2. It is necessary for the organs concerned to position the role among themselves. The organs concerned should pursue both specialization and maximization by means of positioning the role in business trade. 3. It is necessary for the organs concerned to establish the integrated distribution information system (IDIS). This paper highlights the establishment of IDISand divides IDIS into a three-subsystem. The first subsystem has to do with retailer. This system includes ordering information system(OIS), inventory information system (IIS), receipt imformation system(RIS) and point of sale system(POSS). The second subsystem relates to manufacturer. This system includes OIS, IIS, and transport information system (TTS). The third subsystem relates to social overhead capital. This system includes geographic information system(GIS), marine tramsport information system (MTIS), ground transport information system (GTIS), aerial transport information system (ATIS), and meteorology information system(MEIS). In summary, ECR concept is similar to EDLP concept in that both are centered upon customer need by fulfilling economic efficiency among supply chains. To realise ECR concept is to establish the EDLP type.

목차

I. 서론
  1. 문제제기
  2. 연구목적
 II. EDLP업태의 개념
  1. EDLP업태의 의미
  2. 기존 유통업태와 EDLP업태의 컨셒트 차이
  3. EDLP업태의 출현배경 및 현황
 III. ECR 컨셒트의 실현과 EDLP업태의 정착
  1. ECR 컨셒트의 의의
  2. ECR 컨셒트의 실현 방안
  3. ECR컨셒트의 실현과 EDLP업태의 정착
 IV. 결론
  1. 연구요약
  2. 향후의 연구과제
 참고문헌
 Abstract

저자

• 정형명 [ Hyeong Myeong Jeong | 동래여자전문대학 마케팅과 조교수 ]

참고문헌