Earticle

초록

영어

Growth in the use of mobile commerce services (MCS) as an enabler to conduct business more effectively has been phenomenal. Technology acceptance model (TAM) has been applied in different contexts to examine a wide range of information technology. As more and more companies are finding ways to utilize MCS, an important issue is to understand what factors will affect the decisions of consumers in adopting the services. Based on TAM with two additional groups of external factors (i.e., service-related factors [ubiquitous access and contextual service] and technology-related factors [perceived security risk and network connectivity]) that are theoretically justified to affect both perceived usefulness and perceived ease of use, which are also considered, a research model for the investigated technology acceptance was developed and empirically examined. The major results of this study are as follows. First, ubiquitous access affects perceived usefulness and perceived ease of use. Contextual service affects perceived usefulness. Second, perceived security risk affects perceived usefulness and perceived ease of use. Finally, network connectivity affects perceived usefulness and perceived ease of use.

목차

ABSTRACT
 Ⅰ. Introduction
 Ⅱ. Theoretical Background
 Ⅲ. Research Model
  3.1. Service-related Factors and TAM
  3.2. Technology-related Factors and TAM
  3.3. Technology Acceptance Model
 Ⅳ. Method
  4.1. Research Design
  4.2. Participants
  4.3. Measures
 Ⅴ. Results
  5.1. Measurement Properties of Variables
  5.2. Test of Hypotheses and Discussions
 Ⅵ. Conclusion and Implications
 

저자

• Jungho Jun [ COO & CRO, Benple, Inc., Korea ]
• Kyoung Jun Lee [ Professor, School of Management, Kyung Hee University, Korea ]
• Byung Gon Kim [ Professor, School of Business, Namseoul University, Korea ] Corresponding author

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