Earticle

초록

영어

The year of 2010 witnessed the rapid development of a new purchasing model—online group buying. The rise of this group purchasing model is originally contributed by the successful operation of an American group purchasing website named Groupon. Groupon’ s successful group purchasing mode set off the upsurge of starting business among people around the world and was widely imitated. However, group purchasing websites in China have not achieved so much reputational and financial success as those in foreign countries, which mainly results from the emerge of a huge flock of group purchasing websites of varied qualities and the serious homogeneous phenomenon it brought about, thus exerting a bad influence on satisfaction of customer and the healthy development or group purchasing market as a whole.

목차

Abstract
 서론
 이론적 배경
 신뢰
 고객만족
 서비스품질과 신뢰의 관계
 서비스품질과 고객만족의 관계
 웹 사이트 서비스품질
 물류 서비스품질
 상품속성
 연구방법
 연구모형
 연구가설
 연구결론

저자

• SUN LIZHI [ 전남대학교 대학원 전자상거래협동과정 석사과정 ]
• 고일상 [ 전남대학교 경영학과 교수 ]

참고문헌