Earticle

초록

영어

Mobile commerce (M-commerce) have provided tourists with opportunities of reserving and purchasing air tickets, hotel rooms and package tour programs at anywhere and anytime with their smartphone. These convenience enables tourists to make a reservation or purchase more impulsively and less consideration, however paradoxically, to easily cancel their reservation or purchase. Because of perishability of tourism product and service, cancellation causes loss of revenue. Therefore, this study collected secondary data from travel agency and attempted to find out antecedents of cancellation. The results provide theoretical and practical implications.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  모바일 커머스
  해석 수준 이론
  사용자 경험
  소비자의 죄의식
 Ⅲ. 가설 설정
  가설 설정
 Ⅳ. 연구방법론
  데이터 수집
  변수 측정
  분석 방법
 Ⅴ. 연구 분석 및 결과
  표본의 특성
  관광 상품 구매 취소에 대한 영향 요인
  상품 간의 차이
 Ⅵ. 토론 및 결론
 감사의 글
 참고문헌

저자

• 이현애 [ 경희대학교 일반대학원 호텔경영학과 ]
• 구철모 [ 경희대학교 호텔관광대학 ] 교신저자
• 정남호 [ 경희대학교 호텔관광대학 ]

참고문헌