Earticle

초록

영어

This study was to Effection of service qualities in tabel tennis center to conversion barrier and impulsion buying behavior. To accomplish this research, customers who used table tennis center for two month were surveyed from Jeolla provinces. Except for twenty eight questionnaires, final 222 out of 250 ones was statistically managed and SPSS 21.0 were used for statistical analysis. The result of this research was as follows: First, the service qualities in table tennis center are significant to conversion barrier. Second, the service qualities in table tennis center are significant to impulsion buying behavior. Third, the conversion barrier in table tennis center are significant to impulsion buying behavior.

목차

ABSTRACT
 Ⅰ. 서론
  1. 연구의 필요성 및 목적
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구
  3. 측정도구의 신뢰도 및 타당도
  4. 자료처리
 Ⅲ. 연구결과
  1. 탁구장 서비스품질이 전환장벽에 미치는 영향
  2. 탁구장 서비스품질이 구매행동에 미치는 영향
  3. 탁구장 전환장벽이 구매행동에 미치는 영향
 Ⅳ. 논의
 Ⅴ. 결론 및 제언
 참고문헌

저자

• 김형경 [ Kim, Hyung-kyung | 전북대학교 스포츠과학산업연구소 ]
• 정경회 [ Jung, Kyoung-Hoi | 전북대학교 스포츠과학산업연구소 ]

참고문헌