Earticle

초록

영어

The study has been investigated the effects of a sporting goods show off propensity to Conspicuous Consumption of the participants in the life physical education is to determine the purchase on the exercise satisfaction. The subject of this study, of the general adult life physical education were selected to the participants. Statistical methods that were used in this study are as follows. Frequency questionnaire of 194 parts of the results of the survey except for the dishonest 26 parts in the survey of a total of 220 parts of all samples that have been vote collection using the SPSS 22.0 Version analysis, exploratory factor analysis, analysis of reliability, correlation analysis, were performed multiple regression analysis. In this study, we investigated the effects of a sporting goods show off propensity to consume of the participants in the life physical education is to determine the purchase on the exercise satisfaction. As a result, in the first, pursuing the sub-factor's personality of the show off propensity to Conspicuous Consumption, brand- oriented, high-price-oriented, fashion-oriented pursuit was found to be a negative impact on the purchase decision. Secondly, it shows off propensity to Conspicuous Consumption have been found to impart kinetic satisfactory and significant effect.

목차

ABSTRACT
 Ⅰ. 서론
  1. 연구의 필요성
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구
  3. 신뢰도 및 타당도
  4. 자료처리
 Ⅲ. 결과
  1. 생활체육참여자의 스포츠용품 과시소비성향이 구매결정과 운동만족에 미치는 영향
 Ⅳ. 논의
 Ⅴ. 결론 및 제언
 참고문헌

저자

• 김준석 [ Kim, Jun-Seok | 경기대학교 ]
• 김성수 [ Kim, Sung-Su | 경기대학교 ]

참고문헌