Earticle

초록

영어

In particular, we wish to escape the limitations of marketing research for the American Taekwondo gym. And the United States were selected for outstanding leadership Korean taekwondo gym, study participants. Therefore, analysis of marketing properties in the United States Taekwondo gym was to propose a management strategy accordingly activated. Proposes a strategic plan for active business environment in the United States Taekwondo as follows: First, from an easy goal to reach customers utilizing the method of expanding the target audience to the surrounding characters. Second, parents and the general operation possible involvement programs constantly. Third, recalls discovering the opportunity to interact with local people together through a variety of media and public relations. Fourth, the participation of the community and go to events after the activities that contribute to the community on an ongoing basis. The American Taekwondo gymnasium business revitalization Korea Taekwondo will give future leaders will be utilized as a reference when you want to enter data in the United States is a means to learn and apply early American Taekwondo management culture.

목차

ABSTRACT
 Ⅰ. 서론
  1. 연구의 필요성
  2. 연구의 목적
 Ⅱ. 연구방법
  1. 연구참여자
  2. 조사도구
  3. 자료처리
  4. 타당성 및 신뢰성
  5. 연구의 윤리성
 Ⅲ. 결과 및 논의
  1. 미국 태권도장 마케팅대상의 변화양상과 특성
  2. 미국 태권도장 마케팅방법의 변화양상과 특성
  3. 미국 태권도장의 경영 활성화 전략
 Ⅳ. 결론 및 제언
 참고문헌

저자

• 김두한 [ Kim, Doo-Han | 한국체육대학교 ]
• 김병식 [ Kim, Byung-Shick | 한국체육대학교 ]
• 정국현 [ Jeong, Kook-Hyun | 한국체육대학교 ]

참고문헌