Earticle

초록

영어

Purpose of this paper is for analysing current situation of domestic equestrian(horse) industry since 2011, when 'Horse Industry Promotion Act' became effective, and seeking the promotion of competitiveness of the industry. Based on the Michael Porter's 'Diamond Model', this paper has focused on the current level of the industry's competitiveness with analysing elements of production, elements of consumption, supporting areas, situation of competition and the industry's operational structure etc. I believe this paper could be helpful for boosting competitiveness of domestic equestrian(horse) industry and stimulate more high-quality papers on the subject in the future.

목차

ABSTRACT
 Ⅰ. 서론
  1. 연구의 필요성
  2. 연구의 목적
 Ⅱ. 이론적 배경
  1. 정부의 말산업 육성정책과 승마산업 현황
  2. 국가(산업)의 경쟁력 결정 모형과 다이아몬드모델
 Ⅲ. 연구 방법
  1. 경쟁력 측정 지표와 자료수집
  2. 분석방법
 Ⅳ. 연구분석
  1. 승마산업의 생산요소
  2. 승마산업 시장의 크기
  3. 승마산업 관련 및 지원산업
  4. 승마산업의 전략ㆍ구조 및 경쟁양상
 Ⅴ. 결론
 참고문헌

저자

• 박양태 [ PARK, Yang Tae | 경기대학교 ]
• 김성수 [ Kim, Sung Soo | 경기대학교 ]

참고문헌