ABSTRACT
Ⅰ. Introduction
Ⅱ. Theoretical Background and Hypotheses
2.1. The Endowment Effect
2.2. The I-designed-it-myself Effect
2.3. The IKEA Effect
Ⅲ. Method
Ⅳ. Results
4.1. Ranking the Experimental Feature Before and After Manipulation
4.2. Comparing Δrank across Features
Ⅴ. Discussion and Conclusion