Earticle

초록

영어

In recent business environments, user roles as value co-creators become crucial in firms’ product innovation. As the number of social networking service (SNS) users increases exponentially, firms are utilizing SNSs to solicit user participation for value co-creation. In order to facilitate user contributions to value co-creation activities, firms make efforts to provide users with diverse interaction experiences in SNSs, expecting them to play diverse roles such as product conceptualizer, designer, developer, tester, supporter, and marketer. This study empirically examines whether multi-dimensional user interaction experiences in the corporate SNSs (i.e., corporate Facebook and Twitter) influence their continuous participation in value co-creation activities. In particular, it investigates which interaction experience has more impact on value co-creation activities and which user role works as a moderator in this relationship.

목차

Abstract
 Introduction
 Conceptual Background and Hypotheses
  User Interaction Experience and Value Co-Creation in corporate SNSs
  Users’ Value Co-Creation Roles in corporate SNSs
 Research Methods
 Data Analysis and Results
 Discussion and Conclusion
 References

저자

• Ae Ri Lee [ Barun ICT Research Center, Yonsei University ]
• Kyung Kyu Kim [ Graduate School of Information, Yonsei University ]

참고문헌