Earticle

초록

영어

Political activities through social networking service (SNS) are common in the political communication environment. The main aim of this study is to present logical and empirical evidence on the effects of politicians’ SNS activities. To achieve this goal, this research analyzed the relationship between the SNS activities of politicians and the political efficacy and political participation of citizens through a survey of 644 people. The results of the survey analysis showed that politicians’ SNS activities have a positive effect on both the internal and external efficacies of citizens and that these efficacies positively influence political participation. This finding means that the SNS activities of politicians promote political participation by increasing the political efficacy of citizens and states. The results also suggest that SNS, with its characteristics of communication and interaction, plays a crucial role as a political communication medium. Therefore, with SNS, a variety of information sources on politics can be offered, suggestions from citizens can be embraced, and such suggestions can be revealed to politicians as a means of promoting political efficacy and participation.

목차

ABSTRACT
 Ⅰ. Introduction
 Ⅱ. Theoretical Background
  2.1. SNS and Political Participation
  2.2. Political Efficacy
 Ⅲ. Research Method
  3.1. Research Model
  3.2. Formulating the Hypotheses
  3.3. Measurement of Variables
  3.4. The Survey Target and Data Acquisition
  3.5. Reliability and Feasibility Analysis
  3.6. Variance Analysis According to AgeGroups
 Ⅳ. Hypothesis Testing<
 V. Conclusion
 

저자

• Jahyun Koo [ Ph.D. Candidate, Department of Buddhist Studies, Dongguk University, Korea ]
• Joonho Kim [ Research Professor, Training Institute, Golden CATs, Korea ] Corresponding Author

참고문헌