Earticle

초록

영어

The purpose of this study was to examine the structural relationship among perceived risks, purchase restriction behavior, and purchase satisfaction in online outdoor sports wear purchase. The subjects of this study were selected collegian who had ever purchased outdoor wears. The questionnaire survey was conducted from March 16 to April 10, 2015. A total of 360 questionnaires were distributed and Finally 336 copies were used for the final analysis after incomplete responses were excluded. SPSS 21.0 and AMOS 21.0 was used to analyze collected data. Descriptive analysis, frequency analysis, reliability analysis, and regression analysis were also conducted to test hypotheses established. As the results of the analysis, the findings of this study were as follows. First, in the purchase of outdoor sports wears in Internet shopping malls, it was found that perceived risk of Internet shopping malls had a positive effect on purchase restriction behavior. Second, in the purchase of outdoor sports wears in Internet fashion shopping malls, it was found that perceived risk of Internet shopping malls had a negative effect on purchase satisfaction. Third, in the purchase of outdoor sports wears in Internet fashion shopping malls, it was found that purchase restriction behavior of Internet shopping malls had a negative effect on purchase satisfaction.

목차

Ⅰ. 서론
  1. 연구의 필요성 및 목적
  2. 연구가설 및 모형
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구
  3. 연구절차
  4. 통계처리
 Ⅲ. 결과
  1. 변인간의 상관관계 분석결과
  2. 연구모형의 적합도 검증결과
  3. 연구가설의 검증결과
 Ⅳ. 논의
 Ⅴ. 결론 및 제언
  1. 결론
  2. 제언
 참고문헌
 ABSTRACT

저자

• 최덕환 [ Choi, Deok-Hwan | 우석대학교 ]
• 이명찬 [ Lee, Myung-Chan | 호원대학교 ]
• 김명호 [ Kim, Myeong-Ho | 호원대학교 ]

참고문헌