Earticle

초록

영어

The purpose of this study was to examine the effect of marketing mix factor of professional football second division on spectator satisfaction and re-attend intention. For the this study, a total of 360 subjects who directly watched 2015 K-league Challenge Daegu FC vs FC Anyang's 25 round and Bucheon FC 1995 vs Seoul E-land FC's 27 round match were selected using convenience sampling method to obtain the study results. In order to analysis this data, SPSS 20.0 for Windows was used and frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and multiple regression were made. The results drawn from these analyses were as follows. First, Marketing mix factor of professional football second division partially influenced on spectator satisfaction. Second, Marketing mix factor of professional football second division partially influenced on re-attend intention. Third, professional football second division's spectator satisfaction significantly influenced on re-attend intention.

목차

Ⅰ. 서론
  1. 연구의 필요성
  2. 연구의 목적 및 가설 설정
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구
  3. 자료처리
  4. 조사도구의 타당도 및 신뢰도
 Ⅲ. 결과
  1. 상관관계 분석
  2. 프로축구 2부 리그 마케팅믹스 요인이 관람만족에 미치는 영향
  3. 프로축구 2부 리그 마케팅믹스 요인이 관람만족에 미치는 영향
  4. 프로축구 2부 리그 관람만족이 재 관람 의도에 미치는 영향
 Ⅳ. 논의
 Ⅴ. 결론 및 제언
 참고문헌
 ABSTRACT

저자

• 권오규 [ Kwon Oh-Kyu | 안동대학교 ]
• 정윤덕 [ Jeng Yun-Duk | 경기대학교 ]

참고문헌