Earticle

초록

영어

As social networking sites (SNS) started to work as important communication tools, SNS users have been try to manage their image, identity, and impression through SNS. SNS service providers have been interested to provide their users various functions effectively disclosing their emotion, such as posting, commenting, and sharing content; on the other hand, relatively few efforts have been made to provide SNS functions for information suppression. In this study, therefore, we try to attempt to examine the relationship between Facebook users’ personality and impression management behaviors. Personal traits of users including public self-consciousness, positive self-expression, and honest self-expression were considered as independent variables. Impression management behaviors are composed of two variables, which are suppression and projection. The survey was conducted targeting 230 Facebook users. The research findings show that public self-consciousness and positive self-expression are only positively associated with information suppression while honest self-expression is only positively associated with information projection.

목차

Abstract
 Introduction
 Theoretical Background
  Impression management and SNS impression management
  User's personality traits
 Research Model and Hypotheses
  Public Self-Consciousness and Impression Management
  Positive Self-Expression and Impression Management
  Honest Self-Expression and Impression Management
  Impression Management
  Control Variable: Definition of Situation
 Research Methodology and Analysis
  Data Collection
  Measurement Model
  Structural Model
 Conclusion
 References

저자

• Haejung Yun [ Graduate School of Information, Yonsei University ]
• Han-Byeol Lee [ GS ITM, Co., Ltd. ]
• Choong C. Lee [ Graduate School of Information, Yonsei University ]

참고문헌