Earticle

초록

영어

This study is another attempt to elucidate the importance of information technologies within tourism industry and emphasize the significance of the smart tourism research. The research is aimed to investigate the relationship between the museum visitors’ perceptions towards corporate social responsibility (CSR) and their word-of-mouth (WOM) intentions from the perspective of technology based eco-innovation. The present study introduces a theoretical model based on the stakeholder’s theory and proposes the positive relationship between technology based eco-innovation, museum visitors’ CSR perceptions and visitors’ WOM intentions. The results of the present research will bring in important theoretical and practical contributions filling gap in the understanding of the antecedents and consequences of CSR and providing more complete knowledge about the possible impact of CSR on the sustainability of the tourism business through exploring the factors determining visitors’ WOM intentions.

목차

Abstract
 Introduction
 Theoretical Background
  Corporate Social Responsibility and Stakeholder’s Theory
  Technology based eco-innovation. NFC Technology
  Museum characteristics
  Satisfaction
  Word-of-Mouth
 Research Model and Hypotheses Development
  Technology Based Eco-innovation and CSR
  CSR Perceptions and Museum Characteristics
  Museum Characteristics and Visitors’ Satisfaction
  Visitors’ Satisfaction and WOM Intention
 Methodology
 Implications
 References

저자

• Inessa Tyan [ Graduate School, Dept. of Tourism, Kyung Hee University, Seoul, 02447, Korea ]
• Namho Chung [ College of Hotel & Tourism Management, Kyung Hee University, Seoul, 02447, Korea ]
• Chulmo Koo [ College of Hotel & Tourism Management, Kyung Hee University, Seoul, 02447, Korea ]

참고문헌