Earticle

초록

영어

Since touristic product is an intangible experience good, it is important to visualize and record the touristic experience through media such as pictures, videos and souvenir. With the growth of information communication technology, online platform has played a role of media. Tourists tend to post their touristic experience for the purpose of self-presentation on the spot, however, as time goes by, they tends to reminisce about the past touristic experience that they posted on their social media. In other words, social media is not the only channel of self-presentation or communicating other people, but also an archive of keeping records electronically and bringing back their memories. Thus, we investigated the impact of social media on tourist's autobiographical memory (recollection and vividness) and intention to revisit destination.

목차

Abstract
 서론
 이론적 배경
  자서전적 기억
  소셜 미디어
  소비자 e-만족도 모형
 연구 모형 및 가설 설정
 연구 방법
  표본선택 및 자료수집
  측정문항
 분석 결과
  표본의 일반적인 특성
  확인적 요인분석
  구조모형 분석
  매개효과 분석
 토론 및 결과
 참고문헌

저자

• 정남호 [ 경희대학교 호텔관광대학 ]
• 이현애 [ 경희대학교 일반대학원 호텔경영학과 ]
• 구철모 [ 경희대학교 호텔관광대학 ] 교신저자

참고문헌