Earticle

초록

영어

Today’s hotel market has been experiencing a rapid growth; and hotel lobby must be designed as a space that could stimulate desire for consumption. Accordingly, the function and the role of space marketing have been emphasized; and lobbies have been extensively utilized as a part of strategy management in hotels. In order to analyze design elements that effect visual attention and traits of visual fixation by gender in regards to homepage images of 6 Special First Class Hotel lobbies, eye-tracking studies and surveys were conducted on 24 subjects. Based on the outcome, AIDMA formula was applied to deduce results. First, male subjects observed various areas as a whole for a long time while female subjects tended to observe broadly by forming smaller sections of lobbies. Second, the element in a hotel lobby with the highest visual attention level was decoration. Second, durations of observation were longer while observing furnishings in a concourse-style lobby and decorations in a hall-style lobby. Fourth, desires for practicality and sensibility in design elements were higher in female subjects compared to male subjects. Fifth, a hall-style lobby received positive evaluation in preference according to survey results. This study is meaningful in that it substantiated marketing strategies by utilizing study criteria through experiment.

목차

Abstract
 1. 서론
  1.1. 연구배경 및 목적
  1.2. 연구범위 및 방법
 2. 이론적 고찰
  2.1. 호텔로비의 공간구성과 디자인요소
  2.2. 스페이스 마케팅
  2.3. 아이트래킹과 성별 시각적 주의
 3. 실험설계 및 성별주시특성 비교
  3.1. 실험절차 및 분석방법
  3.2. 클러스터 분석을 통한 성별주시특성
  3.3. 공간요소 추출 및 AOI 설정
 4. AIDMA에 근거한 디자인요소 주시특성 분석
  4.1. Attention(주의)
  4.2. Interest(흥미)
  4.3. Desire(욕구)
  4.4. Memory(기억)
  4.5. Action(행동)
  4.6. 소결
 5. 결론
 참고문헌

저자

• 윤소희 [ Yoon, So-Hee, | 인제대학교 대학원 U디자인학과 실내디자인 전공, 박사과정 ]
• 김석태 [ Kim, Suk-Tae | 인제대학교 디자인학부 교수, 공학박사 ] 교신저자

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