Earticle

초록

영어

This study aims to examine how socialization influences psychological ownership through customer participation on firm and business ecosystem levels. A research model of the relationships between customer socialization, customer participation in business ecosystems, and psychological ownership is proposed. The proposed research model posits that socialization of customers influences customer participation on a firm level, which in turn influences customer participation in the business ecosystem. Further, customer participation in the business ecosystem influences customers’ psychological ownership. At this stage, research model, hypotheses, and measurement items are presented. Future research will test the proposed model using the case of Facebook business ecosystem.

목차

Abstract
 Introduction
 Related studies
  Customer socialization
  Customer participation
  Psychological ownership
 Research model and Hypotheses
  Research model
  Research hypotheses
 Research design
 Conclusion

저자

• Azizbek Marakhimov [ Cooperative Department of Techno Management, Dongguk University ]
• Jaehun Joo [ School of Management, College of Business Administration, Dongguk University-Gyeongju ] Corresponding author

참고문헌