Earticle

초록

영어

The purpose of this study is examining the effect of servicescape of swimming pool on customer's internal response and revisit intention. The research subject are the 340 swimmer in 2015. The data analyses were performed via frequency analysis, exploratory factor analysis, correlation analysis, multiple regression analysis using SPSS 21.0 statistical package. Based on the study results, this study attempted to present the following suggestions. First, perimetric factor and social factor which are subfactor in servicescape of swimming pool have effect affective response. Second, perimetric factor, design factor and social factor which are subfactor in servicescape of swimming pool have effect cognitive response. Third, perimetric factor and social factor which are subfactor in servicescape of swimming pool have effect revisit intention. Forth, affective response and cognitive response which is subfactor in customer's internal response of swimming pool have effect revisit intention.

목차

Ⅰ. 서론
  1. 연구의 필요성
  2. 연구 문제
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구
  3. 측정도구의 타당도 및 신뢰도
  4. 조사절차
  5. 자료처리
 Ⅲ. 결과
  1. 회귀분석에 투입된 변인간의 상관관계
  2. 서비스스케이프와 고객의 내적반응의 관계
  3. 서비스스케이프와 재방문의도의 관계
  4. 고객의 내적반응과 재방문의도의 관계
 Ⅳ. 논의
 Ⅴ. 결론 및 제언
  1. 결론
  2. 제언
 참고문헌
 ABSTRACT

저자

• 박세익 [ Park, Se-Ik | 조선대학교 ]
• 김철주 [ Kim, Chul-Ju | 조선대학교 ]

참고문헌