Earticle

초록

영어

The study purported to explore the spectating attribute priority of professional sports and provide professional sports organizations with fundamental managerial implications on it. In order to achieve the research purpose, a total of 24 subjects including 8 professional sports experts, 8 sports marketers, and 8 sport management professors was selected and participated in the study through a purposeful sampling method from October to December, 2014. A Depphi method was used to explore the priority evaluation on the spectating attributes of professional sports. All data was encoded for the statistical analyses including a frequency analysis using SPSS/PC 18.Ver. and a hierarchy structure analysis utilizing EC-2000. Results are as followed. Frist, there were four spectating factors, such as spectating situation, spectating benefit, spectating support, and spectating event. Second, the spectating attributes were prioritized as spectating situation, event, spectating benefit, and spectating support. Lastly, the priority evaluation on the total items showed supporting culture, TV exposure magnitude, and game itself in an orderly manner.

목차

Ⅰ. 서론
  1. 연구의 필요성
  2. 연구문제
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사절차
  3. 연구모형 및 측정방법
  4. 자료의 일관성 및 자료처리
 Ⅲ. 결과
  1. 프로스포츠관람 선택속성 평가영역의 우선순위
  2. 평가 항목의 우선순위
  3. 복합가중치를 통한 전체 평가항목의 우선 순위
 Ⅳ. 논의
  1. 프로스포츠 관람 속성 요인 추출
  2. 평가영역의 우선순위
  3. 전체평가항목의 우선
 Ⅴ. 결론
 참고문헌
 ABSTRACT

저자

• 추종호 [ Choo, Jong-Ho | 남서울대학교 ]

참고문헌