Earticle

초록

영어

With the rapid spread of social media, video-sharing social media like YouTube has emerged as a consumption and distribution channel for entertainment goods such as music videos and movie trailers. In tourism research, there has been a lot of research of how the visual media such as movies and soap operas induced tourism. However, no studies have attempted to examine the role of social media as a music consumption channel and its impact on tourism. Expanding a body of media-induced tourism, we analysed the impact of video-sharing social media on music-induced tourism with a case of Korean pop music and inbound tourism to Korea. Developing a Web-crawler, we collected YouTube users’ comments data on 166 Korean pop music video clips which were released from 2009 to 2012 with over 1 million view counts. Controlling many of the determinants of tourism and analysing country-by-country impact of YouTube comments with the panel data, we found that engagement of Korean pop music video clips on YouTube is a significant predictor for the flow of inbound tourists to Korea.

목차

Abstract
 Ⅰ. Introduction
 Ⅱ. Literature Review
  2.1 Tourism Research on Social Media
  2.2 Media-Induced Tourism
  2.3 Music Consumption on Social Media
 Ⅲ. Hypothesis Development
 Ⅳ. Research Methodology
  4.1 The data
  4.2 Analysis Model
 Ⅴ. Empirical Results
 Ⅵ. Robustness Check
 Ⅶ. Discussion and Conclusions
  7.1 Conclusions
  7.2 Contributions and Implications
  7.3 Limitations and Future Research
 

저자

• Sehwan Oh [ Senior Researcher, Korea International Trade Association (KITA), Korea ]
• JoongHo Ahn [ Professor, Graduate School of Business, Seoul National University, Korea ] Corresponding Author
• Hyunmi Baek [ Assistant Professor, Department of Information Sociology, Hanyang University, Korea ]

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