Earticle

초록

영어

Smart tourism is a social phenomenon arising from the convergence of information technology with the tourism experience. New ways of doing business, new patterns of experience and new problems concerning tourism destination image management and marketing are emerging due to the ubiquitous presence and influence of the internet and mobile devices. New conceptual tools are also available to enable researchers to further understand the social implications as well as the practical implementation of these new virtual and augmented smart tourism ecosystems. To this effect this paper introduces the constructivist paradigm and associated research methodologies as another toolbox for interpreting how smart tourism works as a form of soft power. The implications revealed by constructivism are that through smart tourism ecosystems, destination commodification and commoditization, experience and image formation are increasingly self- perpetuating, autonomous and organic social constructions. Researchers in information technology can use constructivist research to further explore these dynamic developments in smart tourism.

목차

Abstract
 Ⅰ. Introduction
 Ⅱ. Information Technology and Tourism
  2.1 E-commerce and Virtual Reality
  2.2 Tourist Experience and Augmented Reality (AR)
  2.3 Destination Image Formation
 Ⅲ. Smart Tourism and Soft Power
  3.1 Soft power
  3.2 Constructivism and Reflexivity
 Ⅳ. Constructivist Methodologiesfor Smart Tourism Ecosystems Research
  4.1 Q method
  4.2 Visual methods
 Ⅴ. Discussion and Conclusion
 

저자

• William Cannon Hunter [ Professor, Department of Convention Management at the College of College of Hotel and Tourism Management, Kyung Hee University, Korea ]
• Namho Chung [ Professor, Department of Convention Management at the College of College of Hotel and Tourism Management, Kyung Hee University, Korea ]
• Ulrike Gretzel [ Professor, UQ Business School, University of Queensland, Australia ]
• Chulmo Koo [ Assistant Professor, Department of Convention Management at the College of Hotel and Tourism Management, Kyung Hee University, Korea ] Corresponding Author

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