Earticle

초록

영어

Food safety accidents like the occurrence of domestic animal diseases create an air of anxiety in consumers and increase their concerns about animal welfare. This study investigated consumer awareness of animal welfare livestock and attempted to look into the impacts of consumer awareness on the consumption of livestock product. It analyzed whether there was any difference in considerations of purchasing livestock products depending on awareness of animal welfare and consumption intention using Levene's equal variance test and independent sample t-test, and in order to inquire into the influence relationship of their considerations in purchasing livestock on animal welfare livestock product consumption intention, a binary logistic regression analysis was carried out. As a result of the analysis of consumer awareness, consumers were little aware of animal welfare while they were very interested in animal welfare and had the intent to consume livestock products produced following animal welfare. As a result of the analysis of the difference depending on the awareness and consumption intention of animal welfare using independent sample t- test, it turned out that there was no difference in considerations in purchasing livestock products between people who were aware of animal welfare and those who were not. In the difference depending on consumption intention, people who had the intent to consume animal welfare livestock products cared more than those who did not. Likewise, people who had the intent to consume animal welfare livestock products cared about the place of purchase, price, freshness, taste and quality more than those who were not. As a result of the binary logistic regression analysis of the two factors of internal property and external property of consideration in livestock products, it turned out that internal property only had impacts on consumption intention. Thus, considering the consumers' consciousness that they would like to be provided with safe livestock products relevant to items such as safety and reliability among their considerations in purchasing livestock products, the government and livestock industry should establish an appropriate marketing strategy for animal welfare livestock products.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 재료 및 방법
  1. 독립표본 t-검정
  2. 신뢰성분석 및 요인분석
  3. 이분형 로지스틱 회귀분석
  4. 연구방법
 Ⅲ. 결과 및 고찰
  1. 조사표본의 일반적 특성
  2. 동물복지에 대한 인식 및 축산물 구입 시 고려사항
  3. 독립표본 t-검정 결과
  4. 축산물 구입 시 고려사항에 대한 요인분석 및 신뢰도분석 결과
  5. 이분형 로지스틱 회귀분석 결과
 Ⅳ. 요약
 사사
 Ⅴ. REFERENCES

저자

• 송영한 [ Young-Han Song | 강원대학교 동물생명과학대학 ]
• 신동민 [ Dong-Min Shin | 강원대학교 대학원 ]
• 김희걸 [ Xijie Jin | 강원대학교 대학원 ]
• 노성훈 [ Sung-Hoon Roh | 강원대학교 대학원 ]
• 오송련 [ SongLian Wu | 강원대학교 대학원 ]
• 최종산 [ Jongsan Choi | 강원대학교 농업생명과학대학 ]
• 이종인 [ Jong-In Lee | 강원대학교 농업생명과학대학 ] Corresponding Author

참고문헌