Earticle

초록

영어

The study has investigated what kinds of influences using characteristics would have on the person's satisfaction in sports application including re-use and recommendation of the same application. The results are presented as follows. First, using characteristics were applied to analyze the application satisfaction, the reuse intentions and the recommendation purposes. Regarding the purpose of use, as to the reuse intentions and the recommendation purposes, 'sports games' turned out to be most popular with 'sports news articles' considered least preferred in all the factors. Quality, entertainment and convenience of the application were believed to have the biggest influence on usage count, the reuse intentions and the recommendation purposes. 'Seven usage counts and above' has been determined to be the largest influence while 'one~three usage counts' turned out to be the most minor one. When it comes to hours of use, to put greater weight on quality, entertainment and convenience of the application before they reuse and recommend the application. 'The group that would use the application more than 15 minutes' turned out to be the most critical influence on the reuse and the recommendation of the application while 'the group that would use the application less than 5 minutes' was learned to be the least significant influence. second, how much the application satisfaction would affect the reuse intentions and the recommendation purposes was examined. For both the application satisfaction and the reuse intentions, quality, entertainment and convenience of the application turned out to have a statistically positive (+) cause. Even for the recommendation purposes, those three factors of the application would have statistically the same positive (+) effect. Third, how much the recommendation purposes would be influenced by the reuse intentions was investigated. The results said that the reuse intentions would have statistically a positive (+) effect on the recommendation purposes.

목차

Ⅰ. 서론
  1. 연구의 필요성
  2. 연구의 목적
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구 및 타당도와 신뢰도
  3. 자료처리
 Ⅲ. 결과
  1. 이용특성에 따른 애플리케이션 만족도, 재사용의도, 추천의도의 차이
  2. 애플리케이션 만족도가 재사용의도, 추천의도에 미치는 영향
  3. 재사용의도가 추천의도에 미치는 영향
 Ⅳ. 논의
  1. 이용특성에 따른 애플리케이션 만족도, 재사용의도, 추천의도의 차이.
  2. 애플리케이션 만족도이 재사용의도, 추천의도에 미치는 영향.
  3. 재사용의도가 추천의도에 미치는 영향.
 Ⅴ. 결론 및 제언
  1. 결론
  2. 제언
 참고문헌
 ABSTRACT

저자

• 김동재 [ Kim, dong-jae | 동신대학교 ]

참고문헌