Earticle

초록

영어

This study is to examine the effect of University students' internet sports information searching motivation on satisfaction and re-exploration intention. To test this, 353 University students were sampled from Yongin province. The resulting data were processed by means of frequency analysis, exploratory factor analysis, correlation analysis, regression analysis, and conducted data through SPSS 18.0 are as follows: First, information seeking and in-depth which are sub factors of internet sports information searching motivation had positive effect on satisfaction. Second, information seeking and in-depth which are sub factors of internet sports information searching motivation had positive effect on re-exploration intention. Third, satisfaction had positive effect on re-exploration intention through internet sports information searching motivation.

목차

Ⅰ. 서론
  1. 연구의 필요성 및 목적
  2. 연구가설
 Ⅱ. 연구방법
  1. 연구대상 및 표집
  2. 조사도구
  3. 자료처리
 Ⅲ. 결과
  1. 상관관계 분석
  2. 탐색동기의 만족에 대한 영향
  3. 탐색동기의 재탐색의도에 대한 영향
  4. 만족의 재탐색의도에 대한 영향
 Ⅳ. 논의
 Ⅴ. 결론
 참고문헌
 ABSTRACT

저자

• 공성배 [ Kong, Seong-Bae | 용인대학교 ]
• 김보겸 [ Kim, Bo-Kyoum | 용인대학교 ]
• 한대호 [ Han, Dae-Ho | 용인대학교 ]
• 김종철 [ Jong-Chul, Kim | 경일대학교 ]

참고문헌