Earticle

초록

영어

This research aims to investigate the structural relationship in perceived value, selection attributes, customer satisfaction and re-visitation intentions of marin resort users. The subjects were selected by the convenience sampling method. They were composed of 345 people who have ever been at marin resort. Frequency, reliability, corelation, confirmatory factor analysis, and structural equation modeling were conducted by using SPSS 18.0 and AMOS 18.0. The significance level of all tests was p<.05. Main findings were as follows: First, perceived value had a positive effect on customer satisfaction(p<.001). Second, selection attributes had a positive influence on customer satisfaction(p<.001). Finally customer satisfaction had a positive influence on re-visitation intentions(p<.001).

목차

Ⅰ. 서론
  1. 연구의 필요성
  2. 연구의 가설
 Ⅱ. 연구방법
  1. 연구대상 및 자료수집
  2. 연구 변인
  3. 측정도구의 타당도 및 신뢰도 검증
  4. 자료 처리
 Ⅲ. 연구 결과
  1. 해양리조트 이용객의 각가치, 선택속성,고객만족, 재방문의도 간의 관관계 분석
  2. 모형 적합도 분석 결과
  3. 연구 가설 검증 결과
 Ⅳ. 논의
 Ⅴ. 결론 및 제언
 참고문헌
 ABSTRACT

저자

• 안병욱 [ Ahn, Byoung Wook | 한서대학교 ]
• 장정훈 [ Jang, Jeong Hoon | 고려대학교 ]

참고문헌