Earticle

초록

영어

This study aims at analyzing and examining consumer behavior and immersion of established dance sports academy administration policy. For the purpose of attaining the aim, this study applied questionnaire method and SPSS VER 20.0 statistic package program. This study leaded to the conclusion as followings by frequency analysis, factor and reliability analysis, mutual relation analysis, and multi-regression analysis. First, dance sports academy administration policy had effects on instructors, facilities, circumstances, and re-purchase, and so did it on recommendation, depending on facilities and prices. Second, dance sports academy administration policy leader, facilities, programs, prices, and circumstances had effects on emotional immersion and continuous immersion. Third, emotional immersion and continuous immersion had effects on recommendation, and re-purchase had effects on emotional immersion.

목차

Ⅰ. 서론
  1. 연구의 필요성
  2. 연구의 목적
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구
  3. 자료처리
  4. 측정도구의 평가
 Ⅲ. 결과
  1. 경영전략이 소비자행동에 미치는 영향
  2. 경영전략이 몰입에 미치는 영향
  3. 몰입이 소비자행동에 미치는 영향
 Ⅳ. 논의
 Ⅴ. 결론
 Ⅵ. 제언
 참고문헌
 ABSTRACT

저자

• 김홍식 [ Kim, Hong-Sik | 동신대학교 ]
• 오윤환 [ Oh, Yun-Hwan | 동신대학교 ]

참고문헌