Earticle

초록

영어

This study examines how social media can contribute to organization communication by tracing the root of user motivation based on leader-member exchange (LMX) theory. Although social media was originally designed for personal communication, users have shown intentions to extend social media use for professional communication, especially when the proper incentive is expected. To articulate the mechanism of the incentive expectation scheme, we apply LMX theory and identify three mediators of social media use motivation: integration, performance improvement, and career advancement. We also hypothesize that the mediating effects of those constructs would significantly differ between relationships with bosses and those with peers. To validate, we conducted a survey to 161 social media users. The analysis result confirms the specific roles of the three mediators in social media adoption for organizational communication.

목차

Abstract
 Introduction
 Theoretical Development
  Career Success Model
  Social Media
 Research Method
  Item Development
  Descriptive Analysis
  Factor Analysis
  Path Analysis -H1 Test
  Group Comparison - H2, 3, 4 Tests
 Discussion
  Contribution and Implication
  Limitation and Future Research
 References

저자

• Jung Lee [ Bang College of Business, KIMEP University 4 Abay Avenue, Almaty, 050100 Kazakhstan ]
• Jae-Nam Lee [ Korea University Business School Anam-Dong Seongbuk-Gu, Seoul 136-701, Korea ]
• Dan J. Kim [ Information Technology & Decision Sciences College of Business, University of North Texas, Denton, Texas USA ]

참고문헌