Earticle

초록

영어

The purpose of this study was to specify the relationship among Taekwondo event participants’ visit motivation, participation satisfaction, and behavior intention. This study targeted Taekwondo event participants, performed a survey, and used totally 418 questionnaires for the final analysis. The questionnaire was composed of three items regarding demographic characteristic, three items visit motivation, four items participation satisfaction, and two items behavior intention, and for data processing, an exploratory factor analysis and a reliability analysis were performed by using SPSS 17.0. And a confirmatory factor analysis and a structure equation model analysis were conducted by using AMOS 7.0. The study results are as follows. First, participants’ visit motivation turned out to influence participation satisfaction. Second, participants’ visit motivation turned out to influence behavior intention. Third, participants’ participation satisfaction turned out to influence behavior intention.

목차

Ⅰ. 서론
  1. 연구의 필요성
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구
  3. 자료처리
 Ⅲ. 결과
  1. 방문동기와 참여만족 및 행동의도의 상관관계
  2. 방문동기와 참여만족 및 행동의도의 인과관계
 Ⅳ. 논의
 Ⅴ. 결론
 참고문헌
 ABSTRACT

저자

• 오연풍 [ Oh, Youn-Poong | 군산대학교 ]
• 정창년 [ Jung, Chang-Nyun | 군산대학교 ]
• 양춘호 [ Yang, Chun-Ho | 한서대학교 ]

참고문헌