Earticle

초록

영어

This study was conducted for the purpose of analyzing the relationship service quality, service value, customer satisfaction and revisit on golf courses. The subject of the research consisted of golf course customers and data collection was conducted through convenience sampling. A total of 320 samples was collected, among which 291 samples were used the final analysis. The collected data was processed using SPSS 18.0 version and frequency analysis, exploratory factor analysis, reliability analysis, simple & multiple regression analysis to verify each hypothesis. The results of the analysis following the above procedures yielded the following conclusions. The service quality of the golf course had a positive effect on service value, customer satisfaction and revisit. And service value had a positive impact on customer satisfaction and revisit. Lastly, customer satisfaction had a positive effect on revisit.

목차

Ⅰ. 서론
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구
  3. 조사절차
  4. 자료처리
 Ⅲ. 결과
  1. 상관관계분석
  2. 골프장 서비스품질이 서비스가치에 미치는 영향
  3. 골프장 서비스품질이 고객만족에 미치는 영향
  4. 골프장 서비스품질이 재방문에 미치는 영향
  5. 골프장 서비스가치가 고객만족에 미치는 영향
  6. 골프장 서비스가치가 재방문에 미치는 영향
  7. 골프장 고객만족이 재방문에 미치는 영향
 Ⅳ. 논의
 Ⅴ. 결론 및 제언
  1. 결론
  2. 제언
 참고문헌
 ABSTRACT

저자

• 육현철 [ Youk, Hyeon-Chul | 한국체육대학교 ]
• 김성겸 [ Kim, Sung-kyeom | 동서대학교 ]

참고문헌