Earticle

초록

영어

The purpose of this study was to investigate the modulation effect of costumer orientation on relationship internal marketing and job satisfaction of welfare centers workers for the disabled. For the study subjects, 400 employees of 75 welfare centers located in Seoul, Kyonggi, Honam, and Youngnam area were selected to be surveyed. 346(86.0%)sets of questionnaire were set as a final significant sample after having ruled out 54 sets judged to contain unreliable and insincere answers. The statistic analysis for data processing were reliability test(Cronbach’α), confirmatory factor analysis, correlation analysis and modulation regression analysis. the results were as follows. First, the compensation factors of internal marketing and customer orientation, empowerment and customer orientation are significant factors influencing inner job satisfaction, respectively. Second, job training and customer orientation was a factor in the predictive factors for external job satisfaction.

목차

Ⅰ. 서론
  1. 연구의 필요성
  2. 연구의 목적
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구
  3. 조사절차
  4. 자료처리
 Ⅲ. 결과
  1. 내부마케팅과 내적만족간 관계에 고객지향성의 조절효과 결과
  2. 내부마케팅과 외적만족간 관계에 고객지향성의 조절효과 결과
 Ⅳ. 논의
  1. 내부마케팅과 내적만족간의 관계에 고객지향성의 조절효과
  2. 내부마케팅과 외적만족간의 관계에 고객지향성의 조절효과
 Ⅴ. 결론
 참고문헌
 ABSTRACT

저자

• 김인숙 [ Kim, In-Suk | 전남대학교 ]
• 김정환 [ Kim Jung-Hwan | 전남대학교 ]

참고문헌