Earticle

초록

영어

The purpose of this study was to examine the influence of sport center reputation, communication, trust, satisfaction toward sport center, on sport center loyalty. The total number of sample cases were 400 citizens who visited Daejeon Gapcheon watersport leisure center opened in 2012. Sampling was collected by using the simple random sampling method. 386 samples were obtained and 368 samples were used to be analysed, excluding 18 improper samples for this research. SPSS WIN Ver. 15.0. was employed for frequency analysis and exploratory factor analysis. The results are as follows: First, the sport reputation and communication had significant effect upon the reliability, satisfaction and loyalty. Second, the reliability of sports center had significant effect upon the satisfaction and loyalty to the center. Third, the satisfaction of sports center had significant effect upon the loyalty to the center.

목차

Ⅰ. 서론
  1. 연구의 필요성
  2. 연구의 목적
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구
  3. 조사절차
  4. 자료처리
 Ⅲ. 결과
  1. 각 변인간의 상관관계 분석
  2. 인과관계 분석
 Ⅳ. 논의
 Ⅴ. 결론
 참고문헌
 ABSTRACT

저자

• 배준성 [ Bae, Jun-Sung | 중앙대학교 ]
• 전선혜 [ Jun, Sun-Hye | 중앙대학교 ]

참고문헌