Earticle

초록

영어

This study factor for customer relationship management of the golf course as a golf course empirical relationship between image and word of mouth to help identify the current customers of the local golf course management, with policy evaluation is to provide feedback. For this excellent driving range customers in the metropolitan area of more than one year golf career customer convenience sample of the population set and the extraction of wealth the final 367 valid samples were obtained the following results. First, customer relationship management, golf courses and golf course, and the relationship between the physical image of the images in the golf facilities factor in customer relationship management and community factors had significant influence. Second, the golf course and the iconic image of customer relationship management, customer relationship management, and the relationship of the factors in the golf course, except for customer-oriented facility factors, bond, community and professional factors had significant influence. Third, the golf course and the social image and customer relationship management customer relationship management of the relationship of the factors in the golf facilities, community, customer-oriented factors had significant influence. Fourth, customer relationship management, and word of mouth to help golf courses in the relationship of the Jewish factor in customer relationship management, golf course , facilities and customer-oriented factors had significant influence .

목차

Ⅰ. 서론
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구
  3. 조사절차
 Ⅲ. 결과
  1. 연구변인 간 상관관계
  2. 고객관계관리가 물리적 이미지에 미치는 영향
  3. 고객관계관리가 상징적 이미지에 미치는 영향
  4. 고객관계관리가 사회적 이미지에 미치는 영향
  5. 고객관계관리가 구전의도에 미치는 영향
 Ⅳ. 논의
 Ⅴ. 결론
 참고문헌

저자

• 김욱기 [ Kim, Wook-Ki | 한국관광대학교 ]

참고문헌