Earticle

초록

영어

Objectives: This study was conducted to identify the effect of the exposure to and preferences for alcohol advertisements on drinking among Korean drinkers. Methods: A sample of 2376 (1839 drinkers who consumed one or more drinks in the last 6 months and 537 nondrinkers) Korean males and females aged between 16 and 64 years participated in this study. Data were collected from June through November 2012 from 7 cities and 9 provinces located in geographically diverse regions of South Korea. A questionnaire that took into account socio-demographic variables, preference for and exposure to alcohol advertisement was administered to respondents. Logistic regression, t-test and Pearson's correlation were used for analysis. Results: There was a significant difference between drinkers and non-drinkers in their preference for alcohol advertisements: drinkers showed more preference for alcohol advertisements than non-drinkers. Participants who consumed alcohol outside their home in pubs, outdoor public places such as beaches or parks, festivals and concerts and convenience stores showed a significant preference for and exposure to alcohol advertisements compared to those who did not drink at the aforementioned places. Conclusion: These findings suggest that drinkers who drank at pubs had a significantly higher exposure to and preference for alcohol advertisement. Alcohol control policy restrictions should include places where media can influence increased drinking rate.

목차

I. 서론
 II. 연구방법
 III. 연구결과
 IV. 논의
 V. 결론 및 제언
 참고문헌
 

저자

• 김형태 [ Hyungtae Kim | 삼육대학교 일반대학원 보건학과 ]
• 전경미 [ Kyeongmi Jeon | 삼육대학교 알코올문제연구소 ]
• 윤미은 [ Mieun Yun | 삼육대학교 알코올문제연구소 ]
• 서선화 [ Seonwha Seo | 삼육대학교 일반대학원 보건바이오융합학과 ]
• 천성수 [ Sungsoo Chun | 삼육대학교 보건관리학과 ] 교신저자

참고문헌