Earticle

초록

영어

This study deals with “stimulus words” in political communication with special reference to the semantic-pragmatic political language use. In particular, we look into the types of strategic languages that are employed in the political discourse to build up negative images of the opposition parties. Of particular interest is the emotional aspect of the vocabulary exhibited in a party spokesperson's expressions asserting his or her party's position on specific portfolio against the opposing party. The stimulus words a spokesperson uses are often indexes of the party's interpretation and evaluation of an issue at hand, attesting to its political reaction, to the social condition and to its political determination. Such political vocabularies, therefore, have the function of achieving communicational simplicity, making the political language readily available through “decreased power” and the concomitant strengthened “emotional appeal.” The present study analyzes the language of party spokespersons to illustrate how they capitalize on stimulus words--or rather “stigmatic” words--to the advantage of, or to the detriment of, a political position as the case may be.

목차

1. 들어가는 말
 2. 사전연구 및 이론적 배경
  2.1. 사례 분석의 범위와 담화적 특징
  2.2. 대립적 및 적대적 타자상
  2.3. 선행연구를 통한 ‘낙인어’의 개념적 이해
 3. 대변인 논평에 나타나는 낙인어
  3.1. 낙인어와 적대적 타자상
  3.2. 낙인어의 사용 양상
 4. 나오는 말
 인용문헌
 [Abstract]

저자

• 임성우 [ Seong Woo Lim | 영남대학교 ]

참고문헌