Earticle

초록

영어

Recently, social media is becoming an increasingly useful tool in information-gathering and has brought about changes in tourist behavior. People use a variety types of social media to search for tourism information, share content, and exchange their thoughts. As a result, many studies on social media within the context of tourism have been undertaken. However, the influence of cognitive processes, social relationships, and other user effects on intention to share tourism information has seldom been examined. This study was designed to identify the determinants of user intention to share tourism information through social media, by using the unified theoretical framework of the elaboration likelihood model, social influence theory, and social capital theory. To explain this, our study examines the influence of argument quality and source credibility, as these drive user assessments of perceived usefulness, social capital, and social influence (i.e., informational and normative influence).

목차

Abstract
 I. 서론
 II. 이론적 배경
  2.1 정교화 가능성 모델
  2.2 사회적 영향 이론
  2.3 사회적 자본 이론
 III. 연구모형과 가설의 설정
  3.1 정보 품질, 정보원 신뢰성, 지각된 유용성, 사회적 자본과의 관계
  3.2 정보 품질, 정보원 신뢰성, 정보적 영향, 규범적영향과의 관계
  3.3 정보적 영향, 규범적 영향, 지각된 유용성,사회적 자본과의 관계
  3.4 지각된 유용성, 사회적 자본, 관광정보공유의도와의 관계
  3.5 정보적 영향, 규범적 영향, 관광정보공유의도와의 관계
 Ⅳ. 연구방법
  4.1 측정문항
  4.2 자료수집 및 자료의 특성
 Ⅴ. 분석 및 결과
  5.1 측정모형분석
  5.2 구조모형분석
 VI. 토의
 VII. 결론 및 향후 연구방향
 참고문헌

저자

• 한희정 [ 경희대학교 대학원 관광학과 ]
• 정남호 [ 경희대학교 호텔관광대학 ] 교신저자
• 구철모 [ 경희대학교 호텔관광대학 ]

참고문헌