Earticle

초록

영어

This study aims to analyze the effects of service quality on relationship quality such as satisfaction, trust, and commitment in golf driving ranges. The questionnaire survey was conducted with users of three golf driving ranges located in Gwangju Metropolitan City. A total of 326 questionnaires were used for the final analysis and the following conclusion was reached. First, reliability, responsiveness, empathy, and tangibility had positive effects on satisfaction in the service quality of golf driving ranges. Second, reliability, empathy, assurance, and tangibility had positive effects on trust in the service quality of golf driving ranges. Third, reliability, responsiveness, empathy, and assurance had positive effects on commitment in the service quality of golf driving ranges.

목차

Ⅰ. 서론
  1. 연구의 필요성
  2. 연구의 목적 및 연구문제
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구
  4. 자료처리
 Ⅲ. 결과
  1. 상관관계분석결과
  2. 골프연습장 서비스품질과 만족
  3. 골프연습장 서비스품질과 신뢰
  4. 골프연습장 서비스품질과 몰입
 Ⅳ. 논의
 Ⅴ. 결론 및 제언
 참고문헌
 ABSTRACT

저자

• 문병일 [ Mun Byeong-Il | 전남대학교 ]
• 김백윤 [ Kim Baek-Youn | 전남대학교 ]
• 박익렬 [ Park Ik-Ryeul | 경남과학기술대학교 ]
• 한정선 [ Han Joung-Sun | 조선대학교 ]

참고문헌