Earticle

초록

영어

This study was to provide fundamental data and information on golf wear industry by studying what effects of purchase factor on purchase satisfaction and consumption behavior in golf wear, Tthrough the way of improving and gaining a competitive management efficiency, consumer demand high quality services that clients have to increase general brand value and building a positive image in a diversified market environment. After question investigating the data which is collected used PASW Statistics 18.0 for Windows and AMOS 18.0 program, analysis was used in order to acquire demographic characteristics and golf wear consumer. The results were as follows. First. golf wear’s purchase factor showed (+) effects on purchase satisfaction. Second, golf wear’s purchase factor showed (+) effects on brand consumption behavior. Third, purchase satisfaction showed (+) effects on consumption behavior.

목차

Ⅰ. 서론
  1. 연구의 필요성
  2. 연구가설 설정 및 연구모형
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구
  3. 자료처리
  4. 설문지의 타당도 및 신뢰도
 Ⅲ. 결과
  1. 연구모형의 적합도 평가
  2. 가설검증
 Ⅳ. 논의
 Ⅴ. 결론
 참고문헌
 ABSTRACT

저자

• 김상훈 [ Kim, Sang-Hun | 가천대학교 ]

참고문헌