Earticle

초록

영어

The purpose of this study was to analyze the factor of junior golf athletes choice domestic and international golf ball. To analyze the data, SPSS program was used and all This study surveyed 240 junior golf athletes and Alpha level was set at 0.05. The result of this study, among the 240 high school students, 192(80.0%) athletes who were domestic selected and the others who were 48(20.0%) who were international. The Chi-square analysis was used to establish populational statistics, and only the sex variable was significant difference between domestic and international. The exploratory factor analysis was used and the 3-factors were analyzed. Those were the external factor, the internal factor, and the public factor. The logistic regression analysis was used to analyze the factor of junior golf athletes choice domestic and international golf ball. The public factor was significant than the external factor, the internal factor.

목차

Ⅰ. 서론
  1. 연구의 필요성
  2. 연구의 목적
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구
  3. 조사절차
  4. 자료처리
 Ⅲ. 결과
  1. 인구 통계학적 특성
  2. 국내, 국외별 브랜드 선호 빈도분석
  3. 국산과 외국산 볼 선택 이유 분석
  4. 선택한 골프 볼의 선택요소 요인분석
  5. 국산과 외국산 볼 선택에 미치는 요인 분석
  6. 국산과 외국산 볼 선택에 따른 요인 차검증
 Ⅳ. 논의
 Ⅴ. 결론
 참고문헌
 ABSTRACT

저자

• 안용환 [ An, Yong-Hwan | 호남대학교 ]
• 정유지 [ Jung, Yoo-Ji | 건국대학교 ]

참고문헌