Earticle

초록

영어

The purpose of the study is to investigate the relationship among perceived organizational support, organizational trust, organizational commitment and customer orientation of ski resort employees. Study is conducted for this by gathering 238 final valid samples through convenience sampling method and survey of staffs working in the two ski resorts (Gangwon region) during 12-13season. And SPSS Win Ver 16.0 is used for data processing conducting frequency analysis, correlation analysis, and constative factor analysis, Structural Equation Mode l (SEM) analysis are conducted by AMOS 7.0 program. The following results are obtained by the above research method and procedure. First, the perceived organizational support of ski resort employees is shown to have passive (+) influence on organizational trust. Second, the perceived organizational support of ski resort employees is shown to have passive (+) influence on organizational commitment. Third, the perceived organizational support of ski resort employees is shown to have passive (+) influence on customer orientation. Fourth, the organizational trust of ski resort employees is shown to have passive (+) influence on organizational commitment. Fifth, the organizational trust of ski resort employees is shown to have passive (+) influence on customer orientation. Sixth, the organizational commitment of ski resort employees is shown to have passive (+) influence on customer orientation.

목차

Ⅰ. 서론
  1. 연구의 필요성
  2. 이론적 관계 및 연구가설
 Ⅱ. 연구방법
  1. 연구대상
  2. 측정도구
  3. 타당도와 신뢰도
  4. 조사절차 및 자료처리
 Ⅲ. 결과
  1. 연구모형의 적합도 평가
  2. 가설검증
 Ⅳ. 논의
  1) 조직지원인식과 조직신뢰, 조직몰입, 고객지향성의 관계
  2) 조직신뢰와 조직몰입, 고객지향성의 관계
  3) 조직몰입과 고객지향성의 관계
 Ⅴ. 결론 및 제언
  1. 결론
  2. 제언
 참고문헌
 ABSTRACT

저자

• 송홍락 [ Song, Hong-Rak | 인천대학교 ]
• 유원용 [ Ryu, Won-Yong | 경인여자대학교) ]

참고문헌